What first comes to your mind if I say a “carbonated drink”? Most probably it’s Coca-Cola, why not a drink itself? That is the power of branding. We don’t buy a coke for the taste of it, we buy it for the experience of happiness and sharing they offer. Creating your brand name, its logo is relatively easy than actually building your brand value- it takes time and consistency.
Unfortunately, there are evils out there who will try to steal your “brand”, and obviously, you don’t want that. That is why protecting your brand is equally important as creating one. Your business needs to have a brand protection shield.
But how can you protect your brand ? well there are several ways some of them are listed below;
Digital Millennium Copyright Act (DMCA)
Digital Millennium Copyright Act (DMCA), only trademarking your logo or brand name is not enough, protecting your online content is also important and you can do so by creating an account with DMCA. Once you have that DMCA badge on your website, it’s a security seal that's placed on your website to keep burglars away from your content. You’ll have access to tools and resources that helps to take action against anyone who steals your content.
Prevent your ideas!
Always Patent! - It is a thick shield for your brand if you’re doing something groundbreaking.
Alert today, alive tomorrow
Google Alerts can be the next option for you- it simply tells you where your brand is mentioned, so you can know if there are some kinds of copyrights infringement issues.
Protect your intellectual property- Trademarks, copyrights, and patents are examples of IP protections. It's crucial to figure out which protections apply to your brand or firm. It is always a good idea to trademark a brand name if you are seeking to build one.
Welcome to the Internet
Businesses are not only local nowadays; your target is a global audience. It is always to get trademark protection globally, not only in the areas you’re currently operating. It will help your business to expand in the future if you intend to.
Keep your enemies closer!
Keep an eye on your competitors and monitor them continuously, so you’ll know as soon as someone tries to steal from you.
Creating a distinctive name is important! – If you sell oranges don’t name your brand “best oranges” name it like “FFR-Fruits from River”, it’ll become easier to determine that someone is stealing your brand.